A major focus for the App team’s roadmap was redesigning the Wayfair app. Their aim was to bring a new, improved visual style to the app and enhance key flows and interaction patterns. As part of the Shopping Tools team, I worked to define scope and improve key interaction and visual patterns for the Lists app experience. I was the only designer from the Shopping Tools team to work with the App team on this project.
final design for the Lists homepage
App users are high value customers
<aside> 💲 17% of total revenue last month was from Wayfair app users
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<aside> 🛍️ 3X more likely to purchase than web users
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Even more so are List users
<aside> 🛒 67% of List users return within 14 days
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<aside> 🛒 32% of List users have a higher average order value
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<aside> 📌 user hmw: How might we help shoppers easily save and view their favorite Wayfair products?
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<aside> 📌 business hmw: How might we increase engagement that Wayfair app shopper have with Lists?
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I like to start my projects by setting a scope and defining requirements. To help set the scope of the Lists app redesign, I:
Having this information made decision-making, setting timelines, and aligning stakeholders much easier.
previous product cards and list overview page
early sketches of key pages and interactions
Given the tight timelines and scope of the project, I didn't have a chance to conduct user testing or do broad explorations. I had to rely on secondary research and existing data. Here are some key findings from the data analytics team: