The core app team is redesigning the Wayfair iOS app. They partnered with my team, Shopping Tools, to redesign and improve the Lists experience. I had a really short 3 weeks to quickly get designs ready for development.
Role: UX/UI designer
Time frame: 3 weeks
Key skills: Mobile design, metrics & analytics, UI component design
Time frame: April 2019
App users are high value customers
<aside> 💲 17% of total revenue last month was from Wayfair app users
</aside>
<aside> 🛍️ 3X more likely to purchase than web users
</aside>
Even more so are List users
<aside> 🛒 67% of List users return within 14 days
</aside>
<aside> 🛒 32% of List users have a higher average order value
</aside>
<aside> 📌 user problem
</aside>
How can we help shoppers easily save and view their favorite Wayfair products?
<aside> 📌 business problem
</aside>
How can we increase engagement that Wayfair app shopper have with Lists?
To set scope, I conducted an audit of the current Lists experience. I laid out all key flows, and then defined key actions and data on each page.
Having this information made decision making and aligning stakeholders super easy.
Given the tight timelines and scope of the project, I didn’t get a chance to conduct user testing or do broad explorations. I had to lean on secondary research and leverage existing data